Graphic
Studio South 83 Aalto Brand Imagery
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Pou Auaha / Creative Director
Sam Southwell
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Ringatoi Matua / Design Directors
Emily Macrae, Elliot Stansfield
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Ngā Kaimahi / Team Members
Jeremy Hooper, Mira Takeda, Lucy Caldwell -
Kaitautoko / Contributors
Toaki Okano, Sam Khorshid -
Client
Decora Group Limited
Judge's comments:
Where the product brand is stripped down and reductive in feel this could come across as cold and impersonal but the imagery makes up for it in its beauty, adding warmth, depth and meaning with clever shadow play and lighting that allows you to start seeing the system of the brand, its 100% crafted.