Graphic

Strategy Creative 147 Scapegoats — super natural landscaping

2022 Design Craft
Credits
  • Pou Auaha / Creative Directors
    Oliver Ward, Fraser Callaway, Matt Innes
  • Ngā Kaimahi / Team Members
    Mike Peters, Ryan Shields, Mark Wilson, Vincent Owen, Alexandra Leckie, Kate Van Arts, Chrissie Malloch
  • Kaitautoko / Contributors
    Jessica Benhar, Rebecca Cook
  • Client
    Scapegoats
Judge's comments:

The craftmanship and the love put into this project was beautifully done. The Judges loved the magical storytelling. Well done!

Description:

Landscaping is an industry overgrown with ‘before and afters’. To stand out we crafted a unique ‘once upon a time’.

From soil and seed, to tiles and timber, Scapegoats Landscaping craft their creations. This handmade craftsmanship inspired our team to work with a woodcut artist. The brief was to create four illustrative realms. Realms, that as a whole helped to write the mystical and magical story, but could also be broken down into a kit of parts - cost effectively laying the groundwork for years to come.

All good ‘once upon a time’ stories transport the reader from the ordinary to the supernatural. With Scapegoats’ desire to use sustainable, super natural materials, it felt like the stars were aligning.

Not all ‘once upon a time’ stories have a happy ending. Thankfully, this one does. In fact, the client was over the moon and the brand had been taken to a new dimension.