Monolith 9 Tobler

Credits
  • Pou Auaha / Creative Director
    Alistair McCready
  • Ringatoi Matua / Design Director
    Beth Drummond
  • Ngā Kaimahi / Team Members
    Hannah Walker, Vini Vieira
  • Client
    Toblerone
Judge's comments:

So distinctive and well crafted. A great asset for the brand and agencies using it. All you would have to do is typeset a few words and it would be distinctly Toblerone. The Judges really liked how the kooky personality of the brand was captured.

Description:

Tobler is a multi-layered typeface commissioned by Bulletproof London for the Swiss chocolate brand Toblerone. The brief required a working typeface to align with a recently refreshed wordmark, for use in various scenarios including packaging and digital. The outcome is a type family made up of three styles; Solid, Outline and Shadow. These styles can then be layered together to mimic the look of the iconic Toblerone logo.