Monolith 9 Anchor Home

Credits
  • Pou Auaha / Creative Director
    Alistair McCready
  • Ringatoi Matua / Design Director
    Mike Davidson
  • Ngā Kaimahi / Team Member
    Zak Murtagh
  • Client
    Anchor
Description:

Anchor Home is a bespoke typeface designed to convey the warmth of printed nostalgia. Rigorous details of letterform anatomy that are typically kept sharp and clear, have instead been softened to replicate the pulpy imprint of ephemera iconic to home cooking. Conjunct strokes are softened at their point of connection, but not at the sacrifice of legibility. The outcome is both friendly yet assured — robust yet familiar.