Milk 66 Galactic Basic Std. 

  • Pou Auaha / Creative Director
    Sarah Melrose
  • Pou Rautaki / Strategic Lead
    Ben Reid
  • Ringatoi Matua / Design Director
    Anthony Hos
  • Ngā Kaimahi / Team Members
    Josh Daly, Adeline Chua
  • Client
    The Rebel Fleet

Think big movies, and you think big Hollywood actors, directors and producers. But who manages all the footage, the equipment? Who keeps control of workflow and data? That’s The Rebel Fleet. 
Despite working with the best in the business of storytelling like Netflix, Disney and Amazon Prime, the team were struggling to articulate and tell their own story. They were in need of an ownable visual language to communicate with strength and cohesion.
Inspired by the sci-fi and Star Wars vernacular, the name Galactic Basic Standard pays homage to the widely spoken language in the Star Wars Universe. It draws from the original 'Aurebesh' forms designed by Peter Schuster, infusing a sense of sci-fi authenticity into the typography.
The true strength of Galactic Basic Std lies in its variability. This typeface offers the flexibility of adjusting both width and weight, granting The Rebel Fleet full control over their language. This is a moving image brand, and its variability is designed for the digital world, where it can shift and flex, employing a reductive efficiency and speed with the use of acronyms. This variability and control talks back to the core brand idea: Control Centre.
8 masters were carefully crafted to ensure true curvature control within its variability format. In addition to this, 9 fixed weights and 4 fixed widths were also created – totalling 36 individual styles, bringing consistency and precision. 
With a nod to the rich heritage of sci-fi movies, Galactic Basic Standard incorporates moments of futuristic character without sacrificing functionality. It evokes a dual sense of charmful nostalgia and the trust and credibility needed in an industry that’s traditionally been fragmented and uncontrolled.