Graphic

Klim Type Foundry 24 Signifier

Finalist
Design Craft 2021 Credits
  • Creative Director
    Kris Sowersby
  • Team Members
    Noe Blanco, Dave Foster
  • Contributors
    Dean Poole, Kelvin Soh, Bethany Heck
  • Client
    Klim Type Foundry
Description:

Signifier is a Brutalist response to 17th century typefaces. Designed by Kris Sowersby, Signifier’s digital immateriality draws on a deeply material past. Acknowledging the processes and tools of digital form-making, Sowersby worked consciously with the computer to recast the lead, antimony, and tin of the 17th century Fell Types into ones and zeros. Signifier emerged from this alchemy with Bézier curves and sharp vectors determined by machine logic and a Brutalist ethos.