Klim Type Foundry 29 Signifier

Credits
  • Pou Auaha / Creative Director
    Kris Sowersby
  • Ngā Kaimahi / Team Members
    Noe Blanco, Dave Foster
  • Kaitautoko / Contributors
    Dean Poole, Kelvin Soh, Bethany Heck
  • Client
    Klim Type Foundry
Judge's comments:

A beautiful modern take on some old typographic forms, brought into a new modern context. An incredibly robust piece of work, which has incredible utility at small scale.

Description:

Signifier is a Brutalist response to 17th century typefaces. Designed by Kris Sowersby, Signifier’s digital immateriality draws on a deeply material past. Acknowledging the processes and tools of digital form-making, Sowersby worked consciously with the computer to recast the lead, antimony, and tin of the 17th century Fell Types into ones and zeros. Signifier emerged from this alchemy with Bézier curves and sharp vectors determined by machine logic and a Brutalist ethos.