Graphic
Klim Type Foundry 29 Signifier
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Pou Auaha / Creative Director
Kris Sowersby
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Ngā Kaimahi / Team Members
Noe Blanco, Dave Foster -
Kaitautoko / Contributors
Dean Poole, Kelvin Soh, Bethany Heck -
Client
Klim Type Foundry
Description:
Signifier is a Brutalist response to 17th century typefaces. Designed by Kris Sowersby, Signifier’s digital immateriality draws on a deeply material past. Acknowledging the processes and tools of digital form-making, Sowersby worked consciously with the computer to recast the lead, antimony, and tin of the 17th century Fell Types into ones and zeros. Signifier emerged from this alchemy with Bézier curves and sharp vectors determined by machine logic and a Brutalist ethos.
Judge's comments:
A beautiful modern take on some old typographic forms, brought into a new modern context. An incredibly robust piece of work, which has incredible utility at small scale.