Graphic

Klim Type Foundry 29 American Grotesk®

2024 Design Craft
Credits
  • Pou Auaha / Creative Director
    Kris Sowersby
  • Ngā Kaimahi / Team Members
    Noe Blanco, Dave Foster
Judge's comments:

Absolutely exemplary. Masterful in its craft, with a depth of research and conceptualisation.

Description:

American Grotesk® is a reprisal of Franklin Gothic, which has staked its place as a key part of American graphic vernacular history, notably in persuasive communication. American Grotesk® appears in a time when truths, half-truths, lies, fiction or entertainment seem interchangeable, resulting in a culture of personal truths. Compounded by the rapid growth of generative artificial intelligence, our ability to index authority, authorship and authenticity are being redefined through the lens of a new and uncanny form of Americana.