Graphic

Ira 23 Te Taurapa

2024 Design Craft
Credits
  • Pou Auaha / Creative Director
    Johnson Mckay
  • Pou Rautaki / Strategic Lead
    Johnson Mckay
  • Pou Taketake / Cultural Leads
    Tipa Compain, Lillian Tahuri
  • Ringatoi Matua / Design Directors
    Storm Smith, Jason Fantonial, Tim Hansen
  • Kaituhi Matua / Copywriter Lead
    Johnson McKay
  • Ngā Kaimahi / Team Members
    Malachi McKay, Niki Chu
  • Kaitautoko / Contributor
    Graham Tipene
  • Client
    Auckland Transport
Description:

Te Taurapa is an expression of the strategy, vision, purpose and values of Auckland Transport. It stands to express their commitment to honour te ao Māori as they work with Tangata Whenua and diverse communities to create a thriving and connected Tāmaki Makaurau.

Each element has significant meaning and can be deconstructed into repeat motifs for easy application without losing their meaning.