Graphic

Ira 25 Te Pou o Te Tangata

Finalist
2025 Design Craft
Credits
  • Pou Auaha / Creative Director
    Johnson Mckay
  • Pou Rautaki / Strategic Lead
    Sarai Morris
  • Pou Taketake / Cultural Lead
    Johnson Mckay
  • Ringatoi Matua / Design Directors
    Storm Smith, Richard Pearson, Bhushan Purohit, Salem Mckay, Malachi Mckay, Tim Hansen
  • Client
    Inland Revenue
Description:

Te Pou o Te Tangata is a shared endeavour, a collective effort to embed te ao Māori values into the culture of Inland Revenue. Inspired by the voices of staff and the needs of New Zealanders.

Through a mix of digital, spatial and physical touch points, Te Pou o Te Tangata guides Inland Revenue’s people to embrace a culture anchored in this place, for all our people. A modern and thoughtful representation of Māori cultural concepts through Māori visual language.