Graphic

Ira 23 Kia Pai Te Raumati

2024 Design Craft
Credits
  • Pou Auaha / Creative Director
    Johnson McKay
  • Pou Rautaki / Strategic Lead
    Sarai Morris
  • Pou Taketake / Cultural Lead
    Tūrei Ormsby
  • Ringatoi Matua / Design Directors
    Storm Smith, Jason Fantonial, Malachi McKay, Bhushan Purohit
  • Kaituhi Matua / Copywriter Lead
    Johnson Mckay
  • Ngā Kaimahi / Team Members
    Awanuiārangi Morris, Lia McKay, Richard Pearson
  • Client
    Coca Cola Oceania
Judge's comments:

Strong crafted concept within the realm of FMCG. The intentful choice of illustrated content, and the heroing of te reo throughout for the masses is a feat.

Description:

Celebrating the creativity of te reo Māori to be cherished everyday, connecting people to the original names of places we love.

We created a summer limited edition L&P packaging design and campaign across digital, social, outdoor and in-store, helping Kiwi to connect with and use te reo Māori.