Description:

A bespoke display typeface to complement a kinetic visual identity for one of Australia’s leading technology innovation companies.

Nakatomi houses a large team of specialists and innovators whose skill sets span four different areas of expertise: Strategy, Product Development, Game Development & Experience Design. Nakatomi are capable of real change; from designing and fabricating ground-breaking new products, improving healthcare through technology, to creating unforgettable experiences for charitable causes.

The new Nakatomi identity is a distinctly digital-first brand, anchored by it’s dynamic typographic expression - projecting a cinematic and dynamic feel through perpetual motion. The bespoke typeface ‘Nakatomi Display’ was created to provide a distinctive typographic element which each department could use as a core logotype.