Description:

A comprehensive motion identity for Air New Zealand’s Tūhono Awards; awarded to Air New Zealand suppliers who produce work to an exceptional standard. The central piece of the Tūhono Award is designed to move in a circular fashion from its anchor point. The general form and movement of the award informs the behaviour of the motion graphics, which are cast in Air New Zealand's iconic hues of deep violet. Graphics merge and overlay with each other to reflect the collaborative nature of the Air New Zealand supplier community whilst evoking a sense of innovation and progression.