Description:

For Red Nose Day, the long-beloved campaign by Comic Relief U.S., we worked in collaboration with New York agency Gus to build “Childhood Dreamstakes”: a larger-than-life campaign that offered a silly chance to do some serious good. By donating to help end childhood poverty, entrants had the opportunity to crush a car in a monster truck, devour a life-size cookie of themselves, befriend a penguin, and much more! Inspired by vintage game shows, our campaign featured 3D representations of the prizes hanging from wires, revolving on turntables, and other tricks from the world of stage design and 80s sweepstakes. Feeling somehow both digital and crafted by hand, it was an absolute pleasure to craft these surreal wonders for a truly wonderful cause.