Graphic
Brother Design 6 Kiddicare Packaging Redesign
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Pou Auaha / Creative Director
Debbie Hyde
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Ringatoi Matua / Design Director
Debbie Hyde
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Ngā Kaimahi / Team Members
Georgie Cox (design assistant), Ben Dean (production), Jamie Pettigrew (production), Carl Dixon (production) -
Kaitautoko / Contributors
Susan Crawford (Concepts, Character Developent and Nappy Prints), Kim Edwards Seu Seu -
Client
Zeta Group - Kiddicare
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/jr/jz/si/s3/1.KiddicareRacoonGreenBG-01-0-1172-0-826.jpg?k=10c96283a7)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/4g/ye/ku/v2/2.KiddicareFoxBlueBG-01-0-1172-0-826.jpg?k=09551be315)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/24/f5/vx/ri/3.KiddicareMonkeyGreenBG-01-0-1172-0-826.jpg?k=6467888a25)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ud/wb/x4/to/4.%20KiddicarePandaBlueBG-01-0-1172-0-826.jpg?k=288b6d34aa)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/nf/f2/fb/ta/5.KiddicareHedgehogBlueBG-01-0-1172-0-826.jpg?k=035697ec8d)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/4o/qh/zv/bj/6.KiddicareLionBlueBG-01-0-1172-0-826.jpg?k=9af5765048)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/n6/am/64/er/7.KiddicareAllAnimalsBlueBG-01-0-1172-0-826.jpg?k=1b3df41796)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/dc/vh/mb/ki/8.Kiddicare%20Design%20Process-0-1172-0-826.jpg?k=9ae2157ab8)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/2b/4o/px/qd/9.Nappy%20Pants%20Boxes%20alt-0-1172-0-826.jpg?k=75cb3a2a86)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/6v/jp/g2/89/10.Nappies%20Bulk-0-1172-0-826.jpg?k=72e6ea0480)
Judge's comments:
A really fresh take on illustration. In an age of Photoshop and computer rendering this is real and authentic.