Description:

The opportunity of the design was to build anticipation for and understanding of each nation competing in the Pacific Nations Cup tournament and appeal to a younger, growing and diverse rugby audience. With the titles, within a short duration, we reveal each competing titan of the Pacific, each inspired by the unique history, national legend, local mythology and indigenous culture of each competing nation; they combine their powers to unleash the tournament ball.
The match graphics system placed the Pacific nations Cup logo front and centre in every layout as a navigator, designed to guide an audience who may be new to the sport. The scoreticker became an active storyteller, which during key moments transitioned to a 'window' to guide the audience with game play abbreviations and score value.

The screen data was animated with respective team colour energy outlines to echo the power of the deities in the titles’ narrative and to draw the eye. Innovative water caustic textures and team totems added to the design and all elements combined to deliver key data with clarity on any screen, live.

Every design decision was to support the high-tension storyline of each match. This was a bold and creative approach to raise the bar in sports screen design and celebrate the cultural heritage of each of the competing nations in an engaging way.

This particular rugby tournament features some of the world’s smallest economies competing against some of the world’s largest; all connected by their regional location; the Pacific; it only felt fitting for us to reinforce the agency that sport has in forging the unity, passion and cultural inclusiveness with our creativity and design.