Description:

At Simon James, gifting is about more than the object - it’s about care and connection. This seasonal campaign brought that to life with one simple symbol: the blue rosette.

Used across every part of the experience, the rosette quietly marked moments of giving. It appeared as a sticker on wrapped gifts, a playful animation online, and large-scale graphics on the store windows - turning the shopfront into a present and setting the tone for the entire experience. It reminded people that gifting starts with intention, not just the exchange.

Online, wishlisting an item triggered a soft burst of rosettes. A short animation showed a Simon James chair slowly covered in bows - turning a simple object into something special.

While many campaigns rely on excess, this one stayed quiet and thoughtful. The rosette brought a sense of celebration to each moment, helping people enjoy the season of giving in a more personal way.