Graphic

Studio South 70 Maramataka

2021 Design Communication
Credits
  • Pou Auaha / Creative Directors
    Tuhirangi Blair, Sam Southwell
  • Ringatoi Matua / Design Director
    Elliot Stansfield
  • Ngā Kaimahi / Team Members
    Jeremy Hooper, Liam Ooi, Caitlin Rassie, Erin Joyce, Tom Crampin, Amy Matthews
  • Kaitautoko / Contributors
    Ngāti Whātua Ōrākei, Claudia Frew, Luke Foley-Martin
  • Client
    Viaduct Harbour
Description:

In traditional Māori society, day-to-day activities were guided by the Maramataka lunar phases and the environment, indicating the best time for planting, fishing and harvesting. Phases of the moon expressed in the Maramataka still influence how we connect with the environment and ourselves today. Over a 30-day period there are low, medium and high energy days. In the lead up to Matariki, a series of graphic communications were produced to bring focus to these aspects of the Maramataka.