Studio South 65 AS Colour
Creative DirectorSam Southwell
Design DirectorsElliot Stansfield, Liam Ooi
Team MembersJeremy Hooper, Mira Takeda, Erin Joyce, Caitlin Rassie, Amy Matthews, Tom Crampin
AS Colour believes in taking their time with every product, only designing and producing premium apparel that will stand the test of time. A distinct brand pattern system anchors core communications, complimented by structured layouts, minimal typography and engaging motion elements, evoking a utilitarian nature which doesn’t compromise in expression. From shirt tag, to storefront and online, the graphic expression is utilitarian, intelligent and decidedly functional.