Graphic

Studio South 70 AS Colour

Finalist
2021 Design Communication
Credits
  • Pou Auaha / Creative Director
    Sam Southwell
  • Ringatoi Matua / Design Directors
    Elliot Stansfield, Liam Ooi
  • Ngā Kaimahi / Team Members
    Jeremy Hooper, Mira Takeda, Erin Joyce, Caitlin Rassie, Amy Matthews, Tom Crampin
  • Kaitautoko / Contributor
    Adrian Duff
  • Client
    AS Colour
Description:

AS Colour believes in taking their time with every product, only designing and producing premium apparel that will stand the test of time. A distinct brand pattern system anchors core communications, complimented by structured layouts, minimal typography and engaging motion elements, evoking a utilitarian nature which doesn’t compromise in expression. From shirt tag, to storefront and online, the graphic expression is utilitarian, intelligent and decidedly functional.