Description:

ITM Kaikōura has been locally owned and operated for years. It’s fair to say it’s part of the community, and, not a stretch to say it helped to build it. So, when they started to lose business to online shopping and hardware stores out of the area, they wanted to take action.

‘The stuff Kaikōura is made of’ is a clever campaign that reminds locals, they’re locals too. The striking images were inspired by everything from favorite surf spots nicknamed ‘meatworks’, to the more famous tourist attractions. Each scene was painstakingly created using real miniature models and real DIY goods available from ITM Kaikōura.