Graphic

Previously Unavailable 12 Ārepa The Brain Drink

Finalist
2023 Design Communication
Credits
  • Pou Auaha / Creative Directors
    Phoebe Devine, Simon Endres, Amy Robinson
  • Pou Rautaki / Strategic Leads
    Chanel Clark, Madeline George, Zac Robinson, Angus Brown, Phoebe Smith, James Hurman
  • Ringatoi Matua / Design Director
    Hannah Small
  • Ngā Kaimahi / Team Members
    Ashleigh Sun, Henry Kozac, Simon Pound
  • Kaitautoko / Contributors
    Sheila Tan, Laura Paige, Sarah Biggs, Aly Barnard, Nichole Hobson, Apparition Media
  • Client
    Ārepa
Description:

We worked with Ārepa to create a series of brand awareness campaigns to launch their new brand identity and core products in New Zealand and Australia. To stand out in the saturated beverage category and have a strong presence, we needed to be bold, simple, and make a clear statement about our commitment to brain health.

Each campaign was signed off with our tagline “We’re for brains”—summarising Ārepa’s purpose and unwavering dedication to helping people’s brains work better.