Graphic

Motion Sickness 55 EAT IT

2025 Design Communication
Credits
  • Pou Auaha / Creative Director
    Sam Stuchbury
  • Ringatoi Matua / Design Director
    Hamish Steptoe
  • Kaituhi Matua / Copywriter Lead
    Freddy Riddiford
  • Ngā Kaimahi / Team Member
    Joseph McAlpine
  • Kaitautoko / Contributors
    Matt Hurley, Leni Ma'ia'i, Fiona Hugues, Katie Melody Rogers, Josh Szeto
  • Client
    Karangahape Road Business Association
Judge's comments:

An outrageously, provocative invitation to K-Rd. So simple. So direct. Undeniably K-Rd in its attitude.

Description:

An ode to the Karangahape Roads provocative attitude, powerful sexuality and one of a kind gastronomical offering.

Suggestive and richly stylised imagery takes us on a journey deep into the world of BDSM and kink, which for decades has thrived along the nation's most notorious kilometre.

Marked by a dark leather, steel, whips and heels, EAT IT features artefacts and paraphernalia from several famed sexual institutions of the road.

Succumb to Karangahape Road.