Graphic

McCarthy 101 Awhi Mai, Awhi Atu

Finalist
Design Communication 2021 Credits
  • Creative Directors
    Matt Kitto, Stephen McCarthy
  • Design Director
    Stefan Downs
  • Team Members
    Joel Kitto, Richard M. Burson
  • Contributors
    Claire Jones, Toaki Okano
  • Client
    All Right? x The Mental Health Foundation
Description:

Getting Through Together, Whāia E Tātou Te Pae Tawhiti – is a national mental health and wellbeing campaign delivered by Community and Public Health (a division of the CDHB) and the Mental Health Foundation of New Zealand.

We concepted and produced the photography based Awhi Mai, Awhi Atu campaign, which encourages kindness, action and connection (manaakitanga and whanaungatanga) by reminding people of the difference this can make to our loved ones and to our own wellbeing too – especially when times are tough.

Awhi Mai, Awhi Atu does this by asking three key questions: Who could you reach out to today? Who always brightens your day? Who do you love being there for? Ultimately, it’s about people knowing we need each other to get through.