Description:

Fonterra is on a journey to create a deeper, more meaningful relationship with te ao Māori – one which respects, celebrates and integrates Māori culture within the Co-operative, embracing it as a key part of its identity, story, and culture and values.

Te Pou Mātāpuna is a physical manifestation and representation of this relationship – a stake in the ground that marks the coming together of te ao Māori and the co-operative’s Good Together philosophy. It tells the story of the Co-operative’s past, present and future ambitions, of the organisation’s core values and its commitment to connect closer to te ao Māori – a tangible, iconic reminder that its strength and success come from working together and from connection to Aotearoa New Zealand.

In order to share the creation journey and meaning behind the Pou and build as much engagement with its meaning and message as possible, we produced a comprehensive set of external and internal facing collateral. These included broadsheets, web pages, films, digital screens, banners, frames , posters, gifts [taonga] and the facilitation of an open day…