Graphic

DDB Group Aotearoa NZ 31 Macca's – Make it Click

Finalist
2025 Design Communication
Credits
  • Pou Auaha / Creative Director
    Ben Pegler
  • Pou Rautaki / Strategic Lead
    Jack Murphy
  • Ringatoi Matua / Design Directors
    Dean Pomfrett, Lisa Loosemore
  • Ngā Kaimahi / Team Members
    Hayley Tubb, Phaedra Sterling, Holly Dean, Judy Thompson, Sarah Finnigan-Walsh, Hine Morgan-Magrassi, Sheetal Pradhan, Nelson Kung, Paul Edwards
  • Kaitautoko / Contributors
    Matty Burton, Gary Steele, Rory McKechnie, Haydn Kerr
  • Client
    Luke Rive
Description:

Aotearoa’s most iconic road safety jingle is back—with a beat drop. First launched in the 1980s by McDonald’s, Make It Click became part of the cultural fabric for a generation of Kiwi kids. In 2024, we brought it roaring back to life—remixed as a high-energy drum and bass anthem to reach a new audience of Gen Z drivers heading out on the summer road.
More than a music update, this was a reframe of a classic. Our role was to evolve the visual identity into something fresh, festival-ready and built to spark memory and action. The result was a bold graphic system that fused nostalgia with modern music culture—complete with expressive motion, irreverent typography, and punchy digital design that connected road safety messaging to real-life behaviour.
With DJ Jess Rhodes as the new face of the campaign, Make It Click hit both the airwaves and the mainstage—culminating in a live performance at Rhythm and Vines. The relaunch not only honoured the original’s legacy, but re-energised its purpose: to get Kiwis buckling up, putting their phones down, and making it home safe.
A cultural comeback with a serious message—remixed for the next generation.