Description:

To help launch Les Mills New Zealand’s new Live Forward brand platform, we created a street poster campaign built around the principle of The Joy of Movement. A unique run of almost 50 consecutive posters on Nelson Street in Auckland was transformed into a sequential visual story. Each poster showed a single frame of someone moving—dancing, stretching, playing. As pedestrians walked the footpath, the posters animated like a flip book. The result was a public, participatory expression of one of Les Mills’ new principles: that movement should be joyful, accessible, and part of everyday life.