Description:

To mark the beginning of a new chapter for Ooooby — now rebranded as Bliss — we created The Sandwich Collection: a limited-edition T-shirt drop inspired by the natural colours of real food. Designed to surprise and delight customers receiving their weekly food box, the collection celebrates how nature communicates what's good for us — bright, bold, and full of life. It's the first in a series of playful brand expressions that turn everyday nourishment into moments of joy.