Colenso BBDO 29 Reduce Speed Dial
Creative DirectorsNick Worthington, Levi Slavin
Team MembersAaron Turk, Mike Davison, Reks Kok, Steven Boniface, Andrew Slane, John Oz
ContributorsScott Coldham, Krystel Houghton, Andy McLeish, Tom Ruddenklau, Ben Montgomery, Tim Freeman, Robbie Boyd, FINCH, Jake Tobin
This project got to the very heart of the problem and showed the emergence of DIY design, changing behavior. By loosening it’s aesthetic grip, the brand allowed a richer, more authentic connection to it.