Graphic
Colenso BBDO 66 Reduce Speed Dial
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Pou Auaha / Creative Directors
Nick Worthington, Levi Slavin
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Ngā Kaimahi / Team Members
Aaron Turk, Mike Davison, Reks Kok, Steven Boniface, Andrew Slane, John Oz -
Kaitautoko / Contributors
Scott Coldham, Krystel Houghton, Andy McLeish, Tom Ruddenklau, Ben Montgomery, Tim Freeman, Robbie Boyd, FINCH, Jake Tobin -
Client
Volkswagen
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/5316/SD_1-0-1172-0-826.jpg?k=881fe4b1f1)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/5316/SD_2-0-1172-0-826.jpg?k=10ff09d5b2)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/5316/SD_3-0-1172-0-826.jpg?k=e6fc0a9021)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/5316/SD_4-0-1172-0-826.jpg?k=1a9a6deb21)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/5316/SD_5-0-1172-0-826.jpg?k=1860f888aa)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/5316/SD_6-0-1172-0-826.jpg?k=51c2a86b82)
Judge's comments:
This project got to the very heart of the problem and showed the emergence of DIY design, changing behavior. By loosening it’s aesthetic grip, the brand allowed a richer, more authentic connection to it.