Graphic

Colenso BBDO 79 Reduce Speed Dial

2015 Design Communication
Credits
  • Pou Auaha / Creative Directors
    Nick Worthington, Levi Slavin
  • Ngā Kaimahi / Team Members
    Aaron Turk, Mike Davison, Reks Kok, Steven Boniface, Andrew Slane, John Oz
  • Kaitautoko / Contributors
    Scott Coldham, Krystel Houghton, Andy McLeish, Tom Ruddenklau, Ben Montgomery, Tim Freeman, Robbie Boyd, FINCH, Jake Tobin
  • Client
    Volkswagen
Judge's comments:

This project got to the very heart of the problem and showed the emergence of DIY design, changing behavior. By loosening it’s aesthetic grip, the brand allowed a richer, more authentic connection to it.