Graphic

Seven 25 Loud & Clear

Finalist
2022 Colour Award Graphics
Credits
  • Pou Auaha / Creative Director
    Gideon Keith
  • Ringatoi Matua / Design Director
    James Powell
  • Ngā Kaimahi / Team Members
    Carly Johnson, James Powell, Gideon Keith, Adam van Kampen, Lily Wigglesworth
  • Kaitautoko / Contributors
    Rebekah Hasloch, William Cullen, David Bowles
  • Client
    Johnson & Laird
Description:

A strong singular colour system, segments to represent the divisions of the business in this bold approach.
Bright red is the hard hitting hero colour of the brand, with vibrant blue adding differentiation to service offerings, and black and white interchanges for contrast and relief in functional applications such as signage.