Graphic

Previously Unavailable 17 Ārepa Ārepa

2023 Colour Award Graphics
Credits
  • Pou Auaha / Creative Directors
    Phoebe Devine, Simon Endres
  • Pou Rautaki / Strategic Leads
    Zac Robinson, Angus Brown, Phoebe Smith, James Hurman
  • Ringatoi Matua / Design Directors
    Amy Robinson, Hannah Small
  • Ngā Kaimahi / Team Members
    Ashleigh Sun, Chanel Clark, Madeline George, Simon Pound
  • Kaitautoko / Contributors
    Robert Wallace, Zico O'Neill-Rutene, Loupe Agency | Ella Bilham, Helen Clegg
  • Client
    Ārepa
Description:

The Ārepa brand identity celebrates and embraces the brain in every facet—with intelligent, thoughtful, energetic obsessiveness.

Colour enabled us to address the tension between talking about (and visualising) the brain (which is often shown in ugly / unappealing or cheesy ways), while also selling a delicious drink.

Colour is used to bridge the connection between the flavour and what it’s doing for your brain—as Ārepa says, the drink “tastes intense because it works”.