Description:

Diabetes is one of the world’s most prevalent chronic conditions, affecting 422 million globally.

With diagnosis comes equipment and decision overload; research estimates that people managing diabetes make an extra 180 decisions every single day to keep themselves safe.

Standing for KEEPING YOU TOGETHER, KYT redesigns and redefines the daily diabetes experience. Crafted with insights from hundreds of diabetics around the world, KYT repackages bulky medical equipment into fashion-stacked, feature-packed bags and cases that keep treatment breezy and minds easy. All ethically crafted from responsibly sourced materials, and supporting diabetes charities.

Every brand touchpoint is designed to uplift the diabetes community: the logo visually signifies being wrapped in support; packaging lives on beyond delivery to keep spare equipment sorted; a vivid blue reinvents the traditional diabetes colour. Empowering people to own their diagnosis confidently and positively.