Description:

Fox Group aims to meet the need for a new approach in the alternative finance sector. In an industry dominated by a stereotypical image of being male-dominated, lacking diversity, and resistant to change, our idea was to treat this finance brand like a luxury brand, creating something distinctive and premium amidst the sea of blue.

The colour orange isn’t just about its connection to the fox—it carries a deeper meaning. Orange symbolises enthusiasm and emotion. It radiates warmth and joy, bringing a sense of comfort and emotional resilience. This vibrant hue is optimistic and uplifting, injecting spontaneity and positivity. Paired with earthy green and deep red, it forms a sophisticated palette that distinguishes Fox Group from its competitors. Further elevated by design elements, marks, patterns and monograms, premium stocks, foils and stitched binding we delivered a premium finance brand, with an attention to detail, that can be trusted.