Graphic

Studio South 65 OnSend Brand Manual

Finalist
Business Communication 2021 Credits
  • Creative Director
    Sam Southwell
  • Design Director
    Elliot Stansfield
  • Team Members
    Jeremy Hooper, Liam Ooi, Caitlin Rassie, Mira Takeda, Erin Joyce
  • Client
    OnSend
Description:

OnSend is an advanced home delivery service driven by cutting-edge technology. Ultimate efficiency and complete transparency are cornerstones to their service. Following the development of a contemporary identity system reflective of their innovative and disruptive story, we were tasked with ensuring consistency of brand for suppliers and company staff across a significant variety of formats and channels.

From the thorough research which informed colour usage and mixing to the bespoke customisation of the prominent brand wordmark, the brand manual outlines construction and application of the brand assets in clear detail. Findings and learnings from the design process can be found in the notes throughout each section of the document, offering suppliers and staff a comprehensive and detailed resource when implementing the brand across all channels.