Graphic

Previously Unavailable 12 The Icehouse — 20 Years 20 Stories

2022 Business Communication
Credits
  • Pou Auaha / Creative Director
    Phoebe Devine
  • Ringatoi Matua / Design Director
    Anushka Harrison
  • Ngā Kaimahi / Team Members
    James Hurman, Gavin Lennox, Bryar Stewart, Michael McLachlan, Hannah Small
  • Kaitautoko / Contributors
    Horton Media, David Williams
  • Client
    The Icehouse
Description:

The Icehouse and Icehouse Ventures have existed as a hub for New Zealand entrepreneurs and business owners for over 20 years. We were engaged to help communicate a series of distinctive stories from the past 20 years, in the context of New Zealand’s innovation and entrepreneurial ecosystem.

We generated a distinctive graphic language to thread all the stories together. The graphics needed to communicate a sense of time — the ups and downs, the successes and failures and the unforeseen circumstances that happen within every business owner or entrepreneur's journey.