Description:

The Icehouse and Icehouse Ventures have existed as a hub for New Zealand entrepreneurs and business owners for over 20 years. We were engaged to help communicate a series of distinctive stories from the past 20 years, in the context of New Zealand’s innovation and entrepreneurial ecosystem.

We generated a distinctive graphic language to thread all the stories together. The graphics needed to communicate a sense of time — the ups and downs, the successes and failures and the unforeseen circumstances that happen within every business owner or entrepreneur's journey.