Graphic

Previously Unavailable 17 CGA — The World's Premium Online High School

Finalist
2022 Business Communication
Credits
  • Pou Auaha / Creative Directors
    Phoebe Devine, Ceapum Kaushish
  • Ngā Kaimahi / Team Members
    AJ Tills, James Hurman, Madison Ford, Dave Butler, Gabriel Cuello, Laykanne Coetzee, Hannah Small, Simon Pound
  • Client
    Crimson Global Academy
Description:

As CGA is a large brand, with over 30 marketers and creatives using the brand elements all over the world, we needed to create a robust and flexible, yet recognisable, graphic language and brand toolkit for all communications.

We created an online brand guidelines for the global teams, so that it can be updated and evolved as more collateral and campaigns are created. The guidelines methodically outline all the rules and usage examples within the brand. We worked closely with the NZ based marketing and design teams to formulate what aspects would be most useful and how far the brand identity system could stretch. A great collaboration.