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Jasmax 81 ARTILECT

2021 Business Communication
Credits
  • Pou Auaha / Creative Director
    Clem Devine
  • Ngā Kaimahi / Team Members
    Aaron Troy, Andrew McCallum, Erica Tess-Cahn, Rob Achten, Trent Bush
  • Kaitautoko / Contributors
    Evan Hecox, Frankie Spontelli, Harry Burt, Bradshaw Taylor
  • Client
    Bradshaw Taylor
Description:

Equal parts art and intelligence, this is an apparel studio formed by deep experience of the past with a laser-focus on the future.

To launch the new ARTILECT brand into Europe and the Americas a launch pack was created containing the first sample garments and brand book to onboard distributors and retailers.

Featuring a radical visual identity to other close competitors, ARTILECT was specifically designed to break conventions and blaze a new trail in world of Patagonias and Icebreakers.

In a world that favours the brave, ARTILECT doesn't rest on what it knows. A creative studio of innovators and rule-breakers is locked in a relentless pursuit of progress to inspire a community of explorers to climb peaks and seek new heights and be alive in the world.

Live without boundaries. Show no sympathy to convention. Find fresh powder. Ride rough trails. Always look for another adventure.

Be alive in the world.