Graphic
Graphic
Business Communication
2021
Inhouse 78 Living History
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Pou Auaha / Creative Director
Arch MacDonnell
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Ringatoi Matua / Design Director
Toby Curnow
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Ngā Kaimahi / Team Members
Alexandra Turner, Arch MacDonnell -
Client
Cooper and Company
Description:
The Hotel Britomart’s luxury suites named after Bay of Islands resort The Landing required a promotional publication to give guests as a gift at both venues. The book needed to establish that the two properties are linked and tell the stories from both. A place steeped in cultural significance, The Bay of Islands was one of the first regions in New Zealand settled by early Māori voyagers from Polynesia. The Landing – was described as ‘the capital of the country. Whilst Britomart and the hotel are a prominent feature, the book’s primary focus is The Landing; its history, its taonga, and the residences and winery there today. Living History is a small and intimate publication that features varied content from a historical essay to commissioned suites of photographic artworks. Mixed stocks are used, and the look and feel of the publication relate closely to the visual identity of the hotel; the colour palette, the typefaces Sailec and Heldane, and the array of square pictures emulating The Hotel Britomart logo and the constellation of windows that appear on the buildings façade.