Hula 8 Fonterra Climate Roadmap

Finalist
Credits
  • Pou Auaha / Creative Director
    Mark Benseman
  • Pou Rautaki / Strategic Lead
    David Lyall
  • Ringatoi Matua / Design Director
    Adeline Marteil
  • Ngā Kaimahi / Team Members
    Holly Davies, Marela Glavaš, Tamar Hawkins, Imogen Greenfield, Max Desai, Julia Shasha, Simone Lash
  • Client
    Fonterra
Description:

Fonterra, facing New Zealand’s upcoming mandatory climate-related risk reporting legislation and with 86% of its emissions from on-farm activities, aimed to transparently communicate its climate goals. Committed to cutting on-farm emissions by 30% by 2030 and achieving net-zero emissions by 2050, we developed a digital Climate Roadmap to outline its sustainability ambitions and track progress. The design focuses on simplicity, transparency, and user engagement, using interactive features and a minimal font to enhance clarity. This digital-first approach underscores Fonterra’s commitment to a sustainable future through clear and impactful communication.