Graphic
Hula 8 Fonterra Climate Roadmap
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Pou Auaha / Creative Director
Mark Benseman -
Pou Rautaki / Strategic Lead
David Lyall
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Ringatoi Matua / Design Director
Adeline Marteil
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Ngā Kaimahi / Team Members
Holly Davies, Marela Glavaš, Tamar Hawkins, Imogen Greenfield, Max Desai, Julia Shasha, Simone Lash -
Client
Fonterra
Description:
Fonterra, facing New Zealand’s upcoming mandatory climate-related risk reporting legislation and with 86% of its emissions from on-farm activities, aimed to transparently communicate its climate goals. Committed to cutting on-farm emissions by 30% by 2030 and achieving net-zero emissions by 2050, we developed a digital Climate Roadmap to outline its sustainability ambitions and track progress. The design focuses on simplicity, transparency, and user engagement, using interactive features and a minimal font to enhance clarity. This digital-first approach underscores Fonterra’s commitment to a sustainable future through clear and impactful communication.