Description:

The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise New Zealand’s national pride at the same time. In an effort to educate the entire nation and dismantle the stigma, the campaign features local legends including Dr Ashley Bloomfield, Sir Graham Henry, Sir Buck Shelford, Angella Dravid, and Mea Motu as celebrity presenters in the 'Herpes Destigmatisation Course’—a series of lessons that condense multiple educational resources—often left unread—into accessible, approachable and comedic content.