Description:

After the success of One NZ’s Finding Jade Part One — a cinematic, character-driven launch film for the newly rebranded telco — the challenge for Part Two was clear: keep the story alive, deepen the emotional connection, and prove that long-form, narrative-led brand building could work in the real world.

Audiences had become genuinely invested in Jade’s journey. They had questions. Theories. Favourite characters. And a surprising emotional attachment to a telco campaign that didn’t feel like a campaign at all.

Part Two picks up the story where we left off — in a remote gem shop in the Scottish Highlands — and expands it. We meet more of Jade’s family, explore his search for belonging, and discover that some answers just lead to more questions.

The creative approach stayed true to what made Part One work: cinematic quality, warm oddball humour, and a tone that shifts from deadpan to heartfelt in a heartbeat. Every frame was crafted with restraint and texture, from the nostalgic popsicle ad remake to the smallest blink-and-you’ll-miss-it character detail.

But what truly elevates this work is the long-term ambition behind it. This isn’t a one-off spot — it’s a chapter in an ongoing story, designed to build emotional equity over years, not months. It’s a brand platform expressed through characters, not taglines.

For One NZ, it’s also a powerful way to claim a unique space in the category. While others compete on plans and pricing, Finding Jade turns connection into something human, funny, messy, and real.
The campaign continues to spark conversation, fan theories and anticipation for what comes next. And the story? It’s just getting started