Description:

When Vodafone became One NZ, it launched with a new name — but no real story. The public response? Shrugs. The brand needed meaning, fast.

So instead of launching a campaign, One NZ launched a story world. A long-term narrative platform built around emotional connection — the real reason telcos matter.

The journey began with Finding Jade, a 90” cinematic film about a young man searching for his past. Offbeat, emotional, and purposefully unresolved, it introduced a fictional world we now call New New Zealand — a version of Aotearoa filled with oddball characters, real emotion, and familiar places we rarely see in advertising.

The public got hooked. And asked for more. So we gave them Part 2.

But this wasn’t just about sequels. There’s 30”s that quietly sell product. And 15”s that exist only to entertain.

All of it lives in the same world. All of it supports the platform line: Let’s Get Connected.

The result? One NZ now has a campaign that behaves more like a TV series. It’s entertaining, human, and culturally specific. People share it. Quote it. Rewatch it. Even ask when the next episode drops.

In a category where most brands shout offers, One NZ has quietly built something far more powerful an evolving, emotionally resonant world that people genuinely care about.
And the story’s only just getting started.