The Finch Company LP 3 Saatchi & Saatchi Pepperstone - Don't Be Fine With It

Finalist
Credits
  • Client
    Pepperstone
Description:

This spot, featuring a temperamental 1980’s John McEnroe, aims to get traders to question how good their current broker/platform really is. The contrast between the traders — one struggling under a terrible unnamed brokerage, and the other thriving with Pepperstone — is heightened by two-shot playful editing and a straight delivery. John McEnroe’s explosive temperament is played for maximum comedic effect, with his over-the-top coaching style juxtaposed against our trader who is just fine with the chaos. The film’s tone is sharp and self-aware, leaning into its absurd premise without breaking its cool, much like a classic McEnroe outburst — unapologetically intense yet entertaining.