Digital

RUSH 26 NZ COVID Tracer app

2021 User Experience
Credits
  • Pou Auaha / Creative Director
    Terry Williams-Willcock
  • Ringatoi Matua / Design Director
    Stephen Horner
  • Ngā Kaimahi / Team Members
    Pavan Vyas, Danu Abeysuriya, Kenneth Rocke, Ilya Lukyanov, Chloe Fong, John Bing, Geoffrey Ballenden, Simon Thomas, Maryna Banych, Sony Pradhan, Sugandha Narang, Carl Peterken, Kane Armstrong, Prisca Fernando, Will Zhou, Yi Zeng, Jake Scott, David Bressler, Nathan Ganly, Logan Maire, Jeremy Scott, Francisco Mabres, Sora Nobari, Stephen Farrell, Adrian van Nierop, Jamie Peterson, Yanhua Li, Serhii Simkovskyi, Kevin Deloria
  • Client
    Ministry of Health
Judge's comments:

No-one saw the pandemic coming and no technology solution existed to combat it. To develop a digital product of this calibre using trusted and new technology, at speed, in such a volatile environment, that is both intuitive and accessible, spoke to true innovation.

Description:

The evolving COVID-19 pandemic required a responsive, human-centric technology solution to meet the New Zealand Government’s need to deliver on their ‘go hard and go early’ strategy for clearly guiding citizens, stabilising the economy and maintaining a confident tracing programme.

Successful virus control is directly related to the speed at which contact tracers can reach individuals who may have come into contact with COVID-19. It was known early on that the digital solution would hold current contact details, allow users to keep track of locations, and give users control of their data.

Working closely with Ministry teams, the NZ COVID Tracer app and QR code generator were designed, developed and launched in six weeks to empower and protect citizens.