Roam Digital 25 Backr - Start your business the easy way

  • Pou Auaha / Creative Directors
    Lucas Coelho, Connor Thomsen
  • Ringatoi Matua / Design Directors
    Connor Thomsen, Anna Korol, Marina Baker
  • Ngā Kaimahi / Team Members
    Vasilios Kottas Bonel, Elliot Cousins, Thomas Nurenburg, Ramez Zaki, Tanzila Khan, Adam Westwood, Carla Monteiro, Ann Zhong, Rob Ralston, Danielle Binns
  • Client
    X15 Ventures

Our client, x15ventures, wanted to support small businesses by making it easier for aspiring business owners in Australia to turn their dreams into reality. So they engaged us to help them create Backr, a digital platform that simplifies and streamlines the process of setting up a business in Australia, removing many of the traditional roadblocks and points of confusion.

From the beginning, we knew the platform would need to adhere to Australian regulatory guidelines, provide the same depth and accuracy of information as official government sources, run seamlessly on a range of desktop devices, and incorporate UX best practices to create an easy, intuitive experience.

Backr is anchored in an intimate understanding of the platform’s end users, which we achieved through intensive user research. We then worked with our client to create a user journey that encompassed every essential step. We designed a task system and clear, step-by-step instructions to ensure users would be able to navigate the experience easily. We created brand guidelines to be applied across the platform and all relevant content.

We relied on official government sources for information to ensure accuracy, and linked out to these credible sources when necessary. Additionally, we set up direct integrations to government sites, allowing tasks to be completed within Backr.

When Backr launched in September 2020, it garnered widespread media attention. This included features in the Adviser, the Australian, and AFR (the Australian Financial Review). The platform has facilitated the registration of many new businesses, fulfilling its purpose of supporting the Australian small business economy and aspiring business owners.