Description:

Right now it’s incredibly hard to become a Carbon Zero business. However, it's incredibly important that they do so, quickly since businesses are responsible for the vast majority of global emissions. Business owners know that they need to become Carbon Zero – with pressure from the public, investors, employees and regulation front of mind. The great thing is most of them are on board and ready to make a change.

The problem is, most organisations have no idea what their emissions profile is or even where to start in figuring it out.

Greenscale is an app that changes that by showing business owners their emissions in real-time – as soon as they create them. The app helps businesses measure their emissions, provides advice on how to reduce emissions, and helps them share their progress with customers.

Simply log in with your bank account, electricity provider, airline and more – stats are synced into Greenscale automatically as they're produced. No more digging through annual invoices to understand how many kWh of electricity you've used and doing the math to see how that contributes to your carbon footprint.

The next step is to start reducing your emissions. After you see what areas of your business are contributing the most, you can tap to see more detail about each category. Greenscale proactively provides smart suggestions on what the most impactful changes in your business might be – and importantly helps you create and stick to reduction goals, while tracking your progress over time.

Customers, employees and investors increasingly want to understand your company's emissions, and compare you to competitors. Greenscale allows you to easily share your progress in the most transparent way – letting people see all your emissions data. Every company using Greenscale is visible on the 'Company Carbon Register' website for everyone to see. There's no green-washed marketing speak here – just facts and figures – presented in an honest fashion.

Rather than producing just-another-dashboard-UI, I wanted to try to gamify the process of reducing emissions with Greenscale and make an app that was playful and fun to use day to day – in the aim to make Carbon Zero business as usual.