Digital

Jesse Divola, Anna Forsyth & Julia Favaloro 2 O-VARIES

Finalist
Student Digital 2021 Credits
  • Student Team
    Jesse Divola, Anna Forsyth, Julia Favaloro
  • Lecturer
    Nicky Hardcastle
  • Client
    The Case for Her & Refinery29
  • School
    University of Technology Sydney
Description:

O-VARIES sets out to remind early 30 year olds that anyone with ovaries can experience menopause.

Starting on the streets before taking to social media, our campaign aims to shatter harmful myths and give a more authentic, varied and realistic face to the phenomenon. Bringing viewers back to a microsite, O-VARIES educates early 30 year olds about the diversity of menopause, offering insight into what menopause could look like for them.

Menopause is endlessly varying. It’s time we celebrate it.