Description:

This current century has witnessed how cultures are intertwined and internationalised.
Among other complexities of globalisation or internationalisation, communication is one of the most powerful tools to accomplish this positive mutual movement of countries worldwide. Relatively, language should be the first factor contributing to communication success. Without a doubt, English has become the world's most widely spoken language when there has never been a language shared more widely in the world than it is today. Accordingly, I started this project to find the gap between the current English learning solutions and identify an opportunity to evaluate the situation.
Furthermore, different user groups besides schooling students should be included and offered relevant learning tactics. For instance, senior user groups such as parents and grandparents generations might experience more significant difficulties in cultivating a new language and keeping up with traces of foreignness. With empathetic frameworks and practices being applied, the core motivation of the project was to analyse users' diverse learning styles, preferences and purposes.
“Engverse” is an application that aims to provide English language learners with individualised learning guidance/tactics to fulfil their desired personal learning purpose. The application gathers users' specific preferences through a series of questions to generate a personalised and unique content display for them later. The onboarding step is one of the most crucial parts which define the success of “Engverse” with its mission of delivering satisfaction for the target users. However, users have complete control to skip any irrelevant part and reset any settings later under their account page. Overall, “Engverse” requires users to be at a certain age to understand its complexity and function.
I have managed to carry out some activities, including multiple gatherings and creations, to reinforce my concentration on who are my target users and their needs. I continued my research through an anonymous survey and a few user testing sessions, which resulted in some crucial highlights from the survey responses. One of the core findings was that most participants were in the 18-24-year-old group (53.6%), 25-34-year-old (17.9%), with a few people from the age groups of 35-44 years old (10.7%) and 45-54 years old (7.1%). Thus, the most significant potential user group of “Engverse” would fall in the age group of 18-35 years old, which can be generalised as senior secondary (college), university students and adult learners.
Defining the core functions and values of “Engverse” is related to specifying the target audience. Since one of its features is educationally explorative with a social media-based format, my target user age group must be older than 18 to access and use the application. I also aim to expand the use of “Engverse” among seniors in their older ages. Oxford House Language Courses has mentioned plenty of benefits for people in their 60s and beyond to learn new skills, including language learning. In this case, learning a new language like English for non-native seniors will benefit their brain function to remain active.