Description:

Made You Look is a newly debuted duo under Sony Music Entertainment New Zealand. Consisting of drummer and producer Shelton Woolright and vocalist and producer Alex Thompson, the pair have a meaningful history they are ready to share on an international scale. They launched with four singles just before festival season, which is a time of fierce competition.

To break through the noise, the challenge was to establish a fresh and bold brand identity that introduced the band and sustained interest throughout their career. Targeting young adults who value relatability, fun, and music, the project aimed to create a lasting visual presence and grow a global audience.


The core idea was to build a digital experience that drew fans into the world of Made You Look. This included a fully interactive 3D studio apartment featuring hidden items that tell their story, promote their discography, and link to other pages. Every object in the space revealed a part of the band’s identity, like the boxing gloves which shared the story of how the pair met. The more users explored, the more they uncovered, encouraging repeat visits as content was updated. The website experience was supported by a campaign that included visualisers, merchandise, street posters, and social media reels. The design focused on building a strong visual identity that matched the band’s edgy aesthetic. A moody colour palette with vibrant glows helped create an atmosphere that reflected the tone of their music. This extended into the lighting, which gave the space a cinematic feel, with each corner styled to reflect the Made You Look brand.

The 360° 3D studio room was built in Blender and developed using Three.js to allow fans to explore the space interactively on a live website. Users can rotate the view, zoom in and out, and click on objects to reveal content. Designed to work on mobile and desktop, the interface was kept intuitive so users could navigate and stay interested.

The website was also created to evolve with the duo. Elements could be swapped or updated, giving the band flexibility to use the space for future releases or tours without needing to rebuild the site.

What made this project stand out was how it used interactivity to display the duo’s personality and band lore. Rather than just presenting content, the website invited fans to explore and uncover details that built a deeper connection with their favourite artist, making the experience more personal and engaging.

Sony Music and the artists praised the concept for its unique approach, strong atmosphere, and polished execution. Feedback highlighted the room’s lighting, hidden objects, and the ability to update the space. They also appreciated how the concept could grow with the band, suggesting updates to keep fans engaged long-term.


If officially launched, the website would offer a flexible and engaging platform that grows with the band. Its interactive features and adaptable design would give Made You Look a unique digital space to support new releases, promote tours, and build a loyal fanbase.